Hail Merry desserts give you satisfying, flavorful experiences because they begin
with the purest ingredients; and then they are dehydrated at low heat, rather than
being baked to death. They also deliver their sweetness with herbs and spices rather than relying on bulk sugars.
Hail Merry's marketer, Colleen, at Whole Foods Arbor Trails, in Austin. |
This avoids the key problem
with low-this and non-that foods, especially
desserts: those make up for it with other stuff that is not so good for you, like
guar gum, xantham gum (from broccoli rot), carrageenan, canola (oil
from Canada), and more pure organic cane sugar than you could suck out of a sugar
cane.
Texas native Susan O’Brien
majored in design and went to work planning clinical laboratories. At mid-life,
after studying with Hollywood's raw foods chef, Juliano Brotman, Susan O’Brien established her company in
Dallas. (She grew up in Grand Saline and has family in McAllen.) O’Brien took on two partners, Susan Palisi Chapin and Alison Brushaber, who brought their big company experience to the start-up.
The company logo is based on the chess queen, rendered in the style of wooden dolls created by architect Alexander Girard. |
The Hail Merry desserts - Miracle Tarts (Meyer Lemon, Chocolate Mint, Chocolate, Persian
Lime, Almond, and Coconut), Macaroons,
Grawnolas, Nuts & Seeds, and more – are available at Whole Foods and other
grocers. The company also sells direct
to anyone in consumer-sized wholesale lots of a dozen.
ALSO ON NECESSARY FACTS
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