Coffee at the Co-op: Tradition and Novelty

Traditional Marxism teaches that capitalist firms attempt to drive each other out of business by seizing markets. On the other hand, the Austrians point out that seldom are any two products identical to consumers. One of the best things about weekend shopping at the Wheatsville Co-op is meeting the vendors. Most are local. All are aligned to health, nutrition, and sustainable economics. This weekend, I met two coffee vendors. 

Catherine from Four Sigmatic with a Lion's Mane Mushroom
and Cory from Third Coast Coffee with (what else?) coffee.

"As a founding member of Cooperative Coffees, Third Coast Coffee directly imports coffee from small farmer cooperatives throughout Central and South America, Africa, Asia and Indonesia. We have gained mutually beneficial, long term relationships with our producer partners in the sixteen years of Cooperative Coffees' existence. Third Coast makes year-long commitments for our green coffee to ensure a reliable and steady supply of many varieties that we offer. 

"All of our coffees are certified Fair Trade and organically grown. The one exception is Colombian coffee from Fondo Paez, which is Fair Trade transitional, grown using organic methods and in the process of acquiring organic certification.

"We control each roast by hand, eye, and nose. Our roasting machines are lovingly maintained 12 kilo drum roasters, each designed and built by Diedrich Manufacturing in Sandpoint, ID. Constant care and attention keeps them reliable. We follow rigorous protocol, including set batch sizes for all roasts that guarantees the results we seek.
https://www.thirdcoastcoffee.com

"We make drinking mushrooms (yes, we said drinking mushrooms) delicious and easy-to-do with our wide variety of superfood (and super-good-for-you) beverages. From Mushroom Coffees, to Matchas to Hot Cacao and multi-mushroom Blends… we have it all.

"We’re obsessed with the everyday magic of mushrooms like reishi, chaga, cordyceps and lion’s mane — Helping you relax, be well, energize and support productivity. Enter your email for healthy recipes, tips and tricks, and learn more about the benefits of these amazing superfoods."
https://us.foursigmatic.com

PREVIOUSLY ON NECESSARY FACTS

Awesome Austin Foods at the Wheatsville Co-op. 
Tofurky for Paleolithic Vegetarians 
The Hat Creek Pickle Company 
Fond Bone Broth 
Hot Dang Vegie Burger Mix
Sunday at the Co-op