Like so many
others reviewed here, I met Chryslin from Hot Dang at the Wheatsville
Co-op. Her vegie-burger mix was
interesting.
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| "Hot Dang's" Marketeer Chryslin on the job demoing product at Wheatsville Co-op |
"Hi there, I’m here to tell you how this all started so pull up a
chair and get comfy!
During a brief stint in the restaurant business I fell in love
with all things culinary and found my life’s work: to empower people with food.
I enrolled in a culinary program, jumped in with both feet and soon found my
relationship with food shifting. As I moved from carefree consumer to
thoughtful creator, I realized the importance of good, clean food.
One
day my sweetheart threw out a challenge: “do you think you could cook all of
our food from locally-sourced ingredients for an entire year?” Never one to
turn down a challenge, I embarked on a year of restaurant-free eating, and our
house became a little hub of social activity. Our friends came over, and I fed
us. The most frequently requested item was a mighty little grain burger that I
threw together on a day I didn’t feel like going to the farmers’ market
(again). Our friends couldn’t get enough, proving good, healthy food can taste
great – Hot Dang! Three months into the challenge I decided to appease my
friends and start selling this patty of goodness.
 |
| No soy! (Austin's local salsas bring it to life.) |
On
April Fool’s Day 2011 Hot Dang was born, and a few short months later we were
selling burgers in all of our favorite Austin grocery stores. The formula is
simple, and we’re sticking to it. Start with real ingredients you can find in
your kitchen, make sure the food tastes great and find opportunities to help
people along the way. It’s only the beginning so grab some burgers and stay tuned…
-- Martha Pincoffs, The OG (Original Grainster). Nominally "Born in ATX," they are headquartered in Minneapolis.
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